Lingerie Dement, a French company name that rolls off the tongue (assuming you pronounce it with a French accent and don’t butcher it with horrid colonial intonations) has created a long needed innovation in the underwear industry – magnetic underwear. Or, to be precise, brassieres that are fastened not by archaic eye and hook structures, but by magnets. Magnets! How do they work!?
Zensless is fashion.
And Fashion, is zensless.
